I'm sorry I can't agree with your comment. Fan loyalty isn't based on the number of times seeing a game in person. Else how do you explain Sox TV ratings up 10% this year over last season.
There is simply, in my opinion, a FUNDAMENTAL DISCONNECT between the Sox marketing / ticket plan(s) and the fan base.
Not saying the Sox method is wrong, they obviously think it's the right thing to do and it very well may be, but the fans don't and that crucial.
There's also no one reason why things are heading south...it's all connected...the team's second half fades since 2003, the economy, ticket prices overall, the dynamic pricing idea...it all plays a part.