Originally Posted by TaylorStSox
Another issue is that the team is kind of boring and doesn't really have any marketable stars. The biggest ambassador's for the team are probably Konerko and AJ. Konerko's as vanilla as they come and AJ's an *******. The Sox desperately need their Derrick Rose. They need an exciting kid to put up on billboards and commercials. If you walked up to the average non-baseball fan on the street and asked them to name some Sox players, they probably couldn't name more than 1.
Gordon should be that guy because he's home-grown and reasonably handsome, but he hasn't produced like a star, yet. I really don't see how a #9 hitter can be a leader. Rios plays like a star, but he's quiet and reserved. Perhaps Sale can be like Blackjack McDowell?