Perhaps the Cubs are expecting a trophy for avoiding 100 losses?
I am reminded of one year, probably 2005, when the Tribune kept running a little graphic with the AC Central race, and the NL Wild Card race, so as to appear the Cubs were still in contention for, well, something. The point became obviously moot as they had to keep expanding the Wild Card graphic as the Cubs dropped farther and farther behind the leaders.
"Oh, look, only 15 games out of the lead for the Wild Card! Go Cubs!!"
Super Bowl XLVII Feb. 3, 2013