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View Full Version : MLB turns to 'big brother' to monitor video use


Fenway
10-02-2007, 03:25 PM
The test will help MLB assess the broadcast use of its game content beyond the live telecasts and apply this media intelligence to multiple facets of its business ranging from rights management to sponsorship valuations. MLB will test the Teletrax™ service, including its extensive coverage of satellite, cable and terrestrial stations in all 210 television markets in the United States, through the end of March 2008.

http://www.teletrax.tv/index.php/News/Teletrax/#63 (http://www.teletrax.tv/index.php/News/Teletrax/#63)