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View Full Version : Yankees to sell naming rights to new stadium...but it will be called Yankee Stadium


itsnotrequired
10-02-2007, 07:52 AM
However, industry sources said [talent agency] CAA’s top assignment will be to help craft and sell something the industry has never seen — a naming-rights-sized sponsorship package that does not include naming rights.

"We are not changing the name of Yankee Stadium or the field or the plaza or the building," [Yankee COO] Trost said. “CAA will do a lot for us, including assisting us in creating a magnitude of new relationships for the new stadium and attracting international companies. We have a global brand and we’re looking for global relationships which we think CAA can work with us to create like no else."

So while some said the Yankees deal could bring $15 million to $20 million annually, its unprecedented nature had many industry types scratching their heads trying to think of something analogous.http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.main&articleId=56554

nccwsfan
10-02-2007, 08:24 AM
Smith Barney Field at Yankee Stadium

We win championships the old fashioned way.....we EARN it.

tebman
10-02-2007, 09:30 AM
[Yankee COO] Trost said. “CAA will do a lot for us, including assisting us in creating a magnitude of new relationships for the new stadium and attracting international companies.

Breaking new ground in doublespeak! No doubt CAA will also impact the time frame of their game plan as they prioritize their objectives. :D:

Lip Man 1
10-02-2007, 01:20 PM
15 to 20 million a year for naming rights, on top of the largest broadcast deal in the sport, on top of drawing 4.5 million fans.

My God these guys will soon have a 300 million dollar payroll.

They may make the post season another 20 years in a row on top of the current run of 13 straight.

Unbelieveable. (and very depressing)

Lip

Malgar 12
10-02-2007, 01:44 PM
15 to 20 million a year for naming rights, on top of the largest broadcast deal in the sport, on top of drawing 4.5 million fans.

My God these guys will soon have a 300 million dollar payroll.

They may make the post season another 20 years in a row on top of the current run of 13 straight.

Unbelieveable. (and very depressing)

Lip

Only way to solve it is to get rid of the anti-trust exemption and/or get another two teams in New York.

itsnotrequired
10-02-2007, 02:39 PM
15 to 20 million a year for naming rights, on top of the largest broadcast deal in the sport, on top of drawing 4.5 million fans.

My God these guys will soon have a 300 million dollar payroll.

They may make the post season another 20 years in a row on top of the current run of 13 straight.

Unbelieveable. (and very depressing)

Lip

Plus they have the YES revenues. They also had a sweetheart deal with the city on their lease. They were able to deduct stadium maintenance/improvement costs from their rent AND deduct it from the amount they had to share with MLB. Some of the recent improvements surely generated revenue so they were in essence realizing an infinite rate of return!

Plus, Giuliani's parting gift of $5 million annually from the city to help with new stadium development.

What a racket...

DSpivack
10-03-2007, 12:31 AM
Similar to the Bears as presented by Bank One?

The Dude
10-03-2007, 12:03 PM
Similar to the Bears as presented by Bank One?

Who is Bank One? It's the Bears presented by Chase.:tongue:

DSpivack
10-03-2007, 02:31 PM
Who is Bank One? It's the Bears presented by Chase.:tongue:

Well, it originally was the Bank One Bears. Can't keep up with all these bank mergers.

Mickster
10-03-2007, 03:01 PM
15 to 20 million a year for naming rights, on top of the largest broadcast deal in the sport, on top of drawing 4.5 million fans.

My God these guys will soon have a 300 million dollar payroll.

They may make the post season another 20 years in a row on top of the current run of 13 straight.

Unbelieveable. (and very depressing)

Lip

Also take into account that since the stadium will be self-financed (no public funds) the Yankees will be able to deduct portions of the building costs and pay LESS in revenue sharing and luxury taxes over time so their payroll can go up without paying money to the likes of the Royals, Marlins and Devil Rays to name a few.