View Full Version : Nice Article About Two By Four's Ads
07-21-2006, 10:00 PM
The difference, he says, is the emotional connection people have to a sports team as opposed to units of inventory. “If you take the Sox and think of them as a product, people then live their lives around that product,” he explains. “Generations have passed down their appreciation of that product, so I think in that regard you’re dealing with some things that are, quite frankly, sacred.”
07-22-2006, 12:57 PM
Stevenson also says that the “Win or Die Trying” campaign worked even if the players didn’t. “We focus on the process because the process doesn’t change when we get a new player or if somebody gets hurt,” he says. “It actually enhances the process because if somebody gets hurt and our tagline is ‘Win or Die Trying,’ we can just say, ‘He died trying. He did everything he could and he got hurt.’”
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