Pulaski
10-27-2005, 02:32 PM
BY DAVE NEWBART (dnewbart@suntimes.com) Staff Reporter
You're not gonna believe this, Sox fans.
You're better educated, wealthier and more white-collar than the general public.
In short, you're almost identical -- gulp -- to Cubs fans.
Hard to swallow but it's true, according to thousands of in-depth surveys conducted by Scarborough of Sox and Cubs fans who attended games or watched them on TV or listened to them on the radio in the last year. In fact, Sox fans are remarkably similar to Cubs fans in nearly every demographic category measured by Scarborough, even down to political affiliation.
THE FANS
Sox Fans:
Average Age: 45
Male: 60%
WhiteL 78%
Black: 17%
Hispanic: 14%
Some College/ Grad School: 57%
Average Income: $78,644
White Collar: 45%
Blue Collar: 23%
Democrat: 50%
Republican: 31%
CUB FANS:
Average Age: 45
Male: 57%
White: 82%
Black: 13%
Hispanic: 12%
Some College/ Grad School: 59%
Average Income: $79,867
White Collar: 46%
Blue Collar: 23%
Democrat: 49%
Republican: 30%
Source: Scarborough Research
Full Article:
http://www.suntimes.com/output/sox/...s-soxfan20.html
You're not gonna believe this, Sox fans.
You're better educated, wealthier and more white-collar than the general public.
In short, you're almost identical -- gulp -- to Cubs fans.
Hard to swallow but it's true, according to thousands of in-depth surveys conducted by Scarborough of Sox and Cubs fans who attended games or watched them on TV or listened to them on the radio in the last year. In fact, Sox fans are remarkably similar to Cubs fans in nearly every demographic category measured by Scarborough, even down to political affiliation.
THE FANS
Sox Fans:
Average Age: 45
Male: 60%
WhiteL 78%
Black: 17%
Hispanic: 14%
Some College/ Grad School: 57%
Average Income: $78,644
White Collar: 45%
Blue Collar: 23%
Democrat: 50%
Republican: 31%
CUB FANS:
Average Age: 45
Male: 57%
White: 82%
Black: 13%
Hispanic: 12%
Some College/ Grad School: 59%
Average Income: $79,867
White Collar: 46%
Blue Collar: 23%
Democrat: 49%
Republican: 30%
Source: Scarborough Research
Full Article:
http://www.suntimes.com/output/sox/...s-soxfan20.html