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View Full Version : CEO's latest lament to stockholders..blame baseball


Fenway
05-24-2005, 02:50 PM
OK it was bad enough when the Tribune said that earnings were not as expected because of the write off on Sammy's contract.

But now CBS blames the loss of the TV ratings in the 18-49 range to Mariano Rivera?

http://www.nytimes.com/2005/05/23/business/media/23moonves.html?oref=login&pagewanted=print
But in explaining why CBS would narrowly lose an important ratings title to Fox this season - viewership among those between the ages of 18 and 49 - Mr. Moonves fixed at least partial blame on a seemingly unlikely villain: Mariano Rivera, the relief pitcher for the New York Yankees.

Mr. Moonves's logic went something like this: The race between Fox and CBS was so close that if the ratings for a major sporting event carried by Fox - such as one of the seven epic playoff games between the Yankees and the Red Sox in October - were subtracted, CBS would have beaten Fox for the year. That series went to a seventh game, at least in part, because the ordinarily infallible Mr. Riviera squandered several Yankee leads.

"Mariano Riviera cost us more money than the Yankees," Mr. Moonves said.

Earlier, Mr. Moonves had addressed the Yankee fans among a group of journalists who cover the television industry, saying that Mr. Rivera hurt the network "worse than anybody else."

Told of Mr. Moonves's comments, Howard Rubenstein, who serves as a spokesman for the Yankees, said that neither the team nor its principal owner, George Steinbrenner, would respond. "They don't want to get in between the two competitors in the world series of television," he said.

Sox Blue 69-70
05-25-2005, 07:09 AM
Well ain't that a shame. How inconsiderate of Rivera to let CBS down like that.