PDA

View Full Version : 2005 Sox ad campaign


anewman35
03-07-2005, 12:09 PM
http://chicago.whitesox.mlb.com/NASApp/mlb/news/press_releases/press_release.jsp?ymd=20050307&content_id=959136&vkey=pr_cws&fext=.jsp&c_id=cws

CHICAGO -- The Chicago White Sox and the club's advertising agency, Two by Four, have unveiled the team's first round of 2005 television advertising. The TV spots feature a strong brand message, humor, action-packed creative and highlight the club's driven, team-focused style of play.


The advertising campaign launches during today's White Sox game on Comcast Sports Net Chicago, the team's first televised game of the 2005 Spring Training season. The first round of the campaign, which includes five spots, uses game footage to communicate the Chicago White Sox brand. A second round of television spots, which will be filmed in April, features White Sox players, on-field action and an El car.

http://chicago.whitesox.mlb.com/cws/images/promo/buerhle_campaign_200x314.jpg The first five television spots mix humor and seriousness by presenting rules for how the White Sox play the game. The spots include messages like: "Only one stat matters: W," "Wasabi or Jalapeno ... either way, you're gonna get burned," and Shingo Takatsu in "Knowing what's coming ... hitting what's coming ... not the same thing." One spot, entitled "Aircraft," warns low-flying planes of the dangers of getting too close to a White Sox home run. Another, featuring footage of Aaron Rowand, shows fans that good outfielders "taste" the wall.

"This year's advertising message promotes the White Sox brand and what it means to our fans, which is a hard, aggressive style of play," said Brooks Boyer, White Sox vice president of marketing. "Our spots feature rules that our fans understand and that define how our team plays the game. White Sox baseball is our message, and our advertising - on TV and radio and in print and outdoor - communicates that message through the fun and energy of game action."

"This campaign focuses on what makes this team great: hard-nosed, team baseball. The White Sox are relentlessly focused on winning, and these spots represent that energy," said David Stevenson, Two by Four president/creative director. "I love the campaign's use of game day footage and needle drop music. We also have produced an additional brand campaign, which we'll introduce in May." This year's campaign will have a significant outdoor presence, including billboards, CTA stops and buses, in addition to traditional TV, radio and print ads.

SoxFan78
03-07-2005, 12:18 PM
Im Tivoing the game today, so I cant wait to see those new spots!

jabrch
03-07-2005, 12:21 PM
"Wasabi or Jalapeno ... either way, you're gonna get burned,"
That's AWESOME! Way to go 2X4. Keep up the good work!

Randar68
03-07-2005, 12:40 PM
Im Tivoing the game today, so I cant wait to see those new spots!

Me too!

:hawk
"I luuuuuuuuv DVR's!"

Rocky Soprano
03-07-2005, 12:54 PM
Check out today's Sun-Times on pg 69:

White Sox Sport a hard-hitting ad lineup

The Chicago White Sox today launch a new television, print, and outdoor branding campaign from Two by Four/Chicago that illuminates the team's particular style of aggressive baseball.

TV spots use actual game footage. One, called "Aircraft," warns low-flying airplanes of the dangers of getting too close to a White Sox home run, and a print ad mirrors the spot's theme. "This campaign focuses on what makes this team great: Hard-nosed team baseball," said David Stevenson, Two by Four president and creative director.

itsnotrequired
03-07-2005, 01:11 PM
Im Tivoing the game today, so I cant wait to see those new spots!

Just Tivo? I'm leaving work in about 45 miutes to go watch the game.:smile:

Rocky Soprano
03-07-2005, 01:32 PM
Just Tivo? I'm leaving work in about 45 miutes to go watch the game.:smile:

:smile: I feel an illness coming, I should let my boss know Im going home. I think I can make it home it time to watch the first pitch! :D:

NonetheLoaiza
03-07-2005, 03:15 PM
I like the use of "Grinder". Looks like our input on this site paid off!