hsnterprize
06-10-2004, 09:39 PM
Mr. Boyer, and to all involved in reaching out to the kids of Utica, Illinois...
I watched a news report on Channel 2 News this evening showing members of the White Sox Training Academy going to Utica and giving clinics to kids in the shadows of the community recovering from tornadoes that struck and nearly destroyed their town. It was indeed a pleasure to see the silver and black reaching out to those kids, and as the reporter put it, giving the parents a break from the cleanup. As a White Sox fan, there's nothing more satisfying than to see members of my favorite baseball team reaching out to people in need.
I know your organization reached out to people on a regular basis, but this instance was more special to me from a fan's perspective. You see, I don't know anyone in Utica, or anyone personally affected by the tornadoes. However, I do know about your "Them vs. Us" commercial, and the "Sox Pride" logo that flashes in front of the screen before the 30 second spot is finished. Even though the commercial is a funny "comparison" between the Sox and Cubs, take a moment to think about what "Sox Pride" is. Many of us fans have our own unique definitions of Sox pride, but one thing I think all of us can agree on is the silver and black reaching out to the community. And even though the sight of big league baseball players giving kids in a small Illinois town something to smile about is good no matter what the uniform colors of the players, it gives me and other Sox fans personal satisfaction to see the uniforms of those helping out were White Sox unis.
Your organization deserves serious kudos for doing what you did. From a Sox fan...thanks. You've given me and many other Sox fans a true sense of "Sox Pride."
Original signed...
P.S. Speaking of "Sox Pride", here's an idea to really run with that theme. Why not have people do "man on the street" interviews asking Sox fans what "Sox Pride" means to them. It wouldn't be too hard to run TV, radio, and print ads with different fans' perspectives on what it takes to be a Sox fan. I'm sure anyone who's legitimately approached with the idea would be more than glad to help...myself included. I'm a Sox fan at heart, and I'm more than happy to share that with people. Why? Because in the light of all that "Cub" in the world, it's great to finally see my favorite baseball team standing up and being counted. And as long as you and others within your organization keep up the efforts, we fans will do the same. It's really quite simple...you show us you care about putting a winner on the field, and we'll show you we care by supporting the team with dollars and cents.
I hope he gets the message.
I watched a news report on Channel 2 News this evening showing members of the White Sox Training Academy going to Utica and giving clinics to kids in the shadows of the community recovering from tornadoes that struck and nearly destroyed their town. It was indeed a pleasure to see the silver and black reaching out to those kids, and as the reporter put it, giving the parents a break from the cleanup. As a White Sox fan, there's nothing more satisfying than to see members of my favorite baseball team reaching out to people in need.
I know your organization reached out to people on a regular basis, but this instance was more special to me from a fan's perspective. You see, I don't know anyone in Utica, or anyone personally affected by the tornadoes. However, I do know about your "Them vs. Us" commercial, and the "Sox Pride" logo that flashes in front of the screen before the 30 second spot is finished. Even though the commercial is a funny "comparison" between the Sox and Cubs, take a moment to think about what "Sox Pride" is. Many of us fans have our own unique definitions of Sox pride, but one thing I think all of us can agree on is the silver and black reaching out to the community. And even though the sight of big league baseball players giving kids in a small Illinois town something to smile about is good no matter what the uniform colors of the players, it gives me and other Sox fans personal satisfaction to see the uniforms of those helping out were White Sox unis.
Your organization deserves serious kudos for doing what you did. From a Sox fan...thanks. You've given me and many other Sox fans a true sense of "Sox Pride."
Original signed...
P.S. Speaking of "Sox Pride", here's an idea to really run with that theme. Why not have people do "man on the street" interviews asking Sox fans what "Sox Pride" means to them. It wouldn't be too hard to run TV, radio, and print ads with different fans' perspectives on what it takes to be a Sox fan. I'm sure anyone who's legitimately approached with the idea would be more than glad to help...myself included. I'm a Sox fan at heart, and I'm more than happy to share that with people. Why? Because in the light of all that "Cub" in the world, it's great to finally see my favorite baseball team standing up and being counted. And as long as you and others within your organization keep up the efforts, we fans will do the same. It's really quite simple...you show us you care about putting a winner on the field, and we'll show you we care by supporting the team with dollars and cents.
I hope he gets the message.