Frater Perdurabo
05-03-2004, 11:13 AM
I hope no one minds that I quote a few paragraphs, because they echo almost verbatim my feelings and those of many other rabid Sox fans and media watchers:
Cubs fans are another story. Their “lovableness“ is beat into their heads by the Tribune Co. juggernaut and their unwitting accomplices in the rest of the local media. The funny thing is that these supposedly savvy media types don’t even realize they’re being sucked in by the Tribune.
One wonders if these media types are the same people who as kids would do anything stupid just because “everybody’s doing it.” The Tribune Co. set out the make the Cubs trendy, no matter how bad their team is, by selling the “Wrigleyville” experience.
They used their newspapers and superstation to make the Cubs into a national brand. The amazing thing is that the rest of the sports editors in the city are a part of their competition’s marketing campaign. I guess that says something about the people who are responsible for bringing us the news.
P.T. Barnum is given credit for saying that there is a sucker born every minute. It’s obvious that many of them hold positions of responsibility on the local media. Of course it also helps when one also doesn’t have any kind of memory.
The same people who help the Tribune Co.’s marketing campaign are the same people who can’t remember from year to year how well the White Sox draw during various months of the season. They can’t tell you that the peak months for Sox ticket sales are June through August.
I urge everyone who might skip over the main WSI page to get to the forums to read Hal's column in its entirety. Here is a direct link: Linky (http://www.whitesoxinteractive.com/rwas/index.php?category=2&id=2497)
Excellent column, Hal. :gulp:
Cubs fans are another story. Their “lovableness“ is beat into their heads by the Tribune Co. juggernaut and their unwitting accomplices in the rest of the local media. The funny thing is that these supposedly savvy media types don’t even realize they’re being sucked in by the Tribune.
One wonders if these media types are the same people who as kids would do anything stupid just because “everybody’s doing it.” The Tribune Co. set out the make the Cubs trendy, no matter how bad their team is, by selling the “Wrigleyville” experience.
They used their newspapers and superstation to make the Cubs into a national brand. The amazing thing is that the rest of the sports editors in the city are a part of their competition’s marketing campaign. I guess that says something about the people who are responsible for bringing us the news.
P.T. Barnum is given credit for saying that there is a sucker born every minute. It’s obvious that many of them hold positions of responsibility on the local media. Of course it also helps when one also doesn’t have any kind of memory.
The same people who help the Tribune Co.’s marketing campaign are the same people who can’t remember from year to year how well the White Sox draw during various months of the season. They can’t tell you that the peak months for Sox ticket sales are June through August.
I urge everyone who might skip over the main WSI page to get to the forums to read Hal's column in its entirety. Here is a direct link: Linky (http://www.whitesoxinteractive.com/rwas/index.php?category=2&id=2497)
Excellent column, Hal. :gulp: