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View Full Version : Marketing Plan 2014 Thread, Attempt 2


doublem23
04-14-2014, 12:12 PM
Part I - http://www.whitesoxinteractive.com/vbulletin/showthread.php?t=140228

Have fun...

#1swisher
04-29-2014, 01:52 PM
Phil Rogers ‏@philgrogers (https://twitter.com/philgrogers) 2h (https://twitter.com/philgrogers/status/461170608168906752)

Cool idea by White Sox -- Weather Day w/Tom Skilling, on Wed. Talks start at 10:30. You need special tickets, from http://whitesox.com/wgn (http://t.co/cUpdsFqnVd)

Rocky Soprano
04-29-2014, 01:56 PM
Phil Rogers ‏@philgrogers (https://twitter.com/philgrogers) 2h (https://twitter.com/philgrogers/status/461170608168906752)

Cool idea by White Sox -- Weather Day w/Tom Skilling, on Wed. Talks start at 10:30. You need special tickets, from http://whitesox.com/wgn (http://t.co/cUpdsFqnVd)

I guess Phil doesn't know that this is not a new event.

BainesHOF
04-30-2014, 12:38 AM
Maybe Skilling will explain how you can have a rain delay without rain.

#1swisher
04-30-2014, 11:35 AM
Chicago White Sox ‏@whitesox (https://twitter.com/whitesox) 1m (https://twitter.com/whitesox/status/461528819141062656) .@Skilling (https://twitter.com/Skilling) speaks to the crowd at @WGNTV (https://twitter.com/WGNTV) #WeatherDay (https://twitter.com/search?q=%23WeatherDay&src=hash)! pic.twitter.com/Is6P29h2gg (http://t.co/Is6P29h2gg)


https://pbs.twimg.com/media/BmeuA7oCIAAxuR9.jpg

SBSoxFan
04-30-2014, 11:59 AM
Maybe Skilling will explain how you can have a rain delay without rain.

https://www.youtube.com/watch?v=8tGm_JajqLo

MISoxfan
04-30-2014, 01:12 PM
Maybe Scott Carroll can pull double duties?

MeteorsSox4367
04-30-2014, 01:24 PM
While I love the banner honoring Frank Thomas on his HOF induction, is there any chance the Sox can add one to the bridges on 35th St.?

Every day on the commute home, I see the Thomas banner behind left field, but feel that it isn't being seen as much as it should.

Second thing...in the TV commercial in which the Sox mention the various parts of the city, they neglected to mention the East Side. My boss is a Sox fan and East Sider.

Just feel like the Sox are missing an important part of the city and their fanbase.

beasly213
06-10-2014, 12:49 PM
Looks like the Sox are doing a little bit of In-Season Marketing about the current team. I like it!

http://m.mlb.com/video/v33461463/never-give-up-rally-walk-off-together/?partnerId=as_cws_20140610_25694346

ChiSoxGal85
06-10-2014, 01:34 PM
Looks like the Sox are doing a little bit of In-Season Marketing about the current team. I like it!

http://m.mlb.com/video/v33461463/never-give-up-rally-walk-off-together/?partnerId=as_cws_20140610_25694346

I like it too. :bandance:

It also supports the theory that if the team plays good baseball, they market themselves.

TomBradley72
06-10-2014, 02:32 PM
This year is the 100th anniversary of the White Sox/NY Giants "World Tour"- it's a shame they aren't doing anything with that for the upcoming home series vs. San Francisco.

http://www.vintageball.com/1913-14Tour.html

We have such a unique history among all professional sports teams- seems like a missed opportunity-

http://www.youtube.com/watch?v=GJR8rBcCEsI

#1swisher
06-10-2014, 05:22 PM
I, "Never Leave Early" :gulp:

DSpivack
06-10-2014, 05:32 PM
This year is the 100th anniversary of the White Sox/NY Giants "World Tour"- it's a shame they aren't doing anything with that for the upcoming home series vs. San Francisco.

http://www.vintageball.com/1913-14Tour.html

We have such a unique history among all professional sports teams- seems like a missed opportunity-

http://www.youtube.com/watch?v=GJR8rBcCEsI
I assume you've read the excellent series at Southside Sox chronicling that tour.

TomBradley72
06-10-2014, 05:45 PM
I assume you've read the excellent series at Southside Sox chronicling that tour.

I have and just ordered a book on the subject off Amazon-

I remember seeing pictures all over the old McCuddy's from the tour-

BainesHOF
06-10-2014, 07:57 PM
This year is the 100th anniversary of the White Sox/NY Giants "World Tour"- it's a shame they aren't doing anything with that for the upcoming home series vs. San Francisco.

http://www.vintageball.com/1913-14Tour.html

We have such a unique history among all professional sports teams- seems like a missed opportunity-

http://www.youtube.com/watch?v=GJR8rBcCEsI

How many marketing people in the front office do you think even know this happened?

DSpivack
06-10-2014, 10:00 PM
I have and just ordered a book on the subject off Amazon-

I remember seeing pictures all over the old McCuddy's from the tour-
Cool! What's the book?

TomBradley72
06-11-2014, 03:09 PM
Cool! What's the book?

"The Tour to End All Tours: The Story of Major League Baseball's 1913-1914 World Tour"

I ordered from Amazon-

TomBradley72
06-11-2014, 03:11 PM
How many marketing people in the front office do you think even know this happened?

What a shame if they don't- our 114 year history is a "free" asset- the White Sox have always seemed more interested in paving over their unique history vs. celebrating it and using it to their advantage.

#1swisher
06-17-2014, 05:29 PM
White Sox have a terrific new promo about the excitement of staying to the end of a ballgames.
Gammons Daily ‏@GammonsDaily (https://twitter.com/GammonsDaily) 7h (https://twitter.com/GammonsDaily/status/478899339205439489)
The Red Sox can learn from the White Sox promo http://wp.me/p3BWRG-4C (http://t.co/rqN5wJO1LS)



(http://t.co/rqN5wJO1LS)

roylestillman
06-17-2014, 05:48 PM
White Sox have a terrific new promo about the excitement of staying to the end of a ballgames.
Gammons Daily ‏@GammonsDaily (https://twitter.com/GammonsDaily) 7h (https://twitter.com/GammonsDaily/status/478899339205439489)
The Red Sox can learn from the White Sox promo http://wp.me/p3BWRG-4C (http://t.co/rqN5wJO1LS)



(http://t.co/rqN5wJO1LS)

Sure, stay til the end of the game but leave immediately after the third out, by the nearest exit, the gates of the ballpark are now closing.

Secondly, if the Red Sox want their fans to stay maybe they should quit with the at bat posing and primping and get a game in under four hours.

XplodingScorbord
06-17-2014, 07:25 PM
White Sox have a terrific new promo about the excitement of staying to the end of a ballgames.
Gammons Daily ‏@GammonsDaily (https://twitter.com/GammonsDaily) 7h (https://twitter.com/GammonsDaily/status/478899339205439489)
The Red Sox can learn from the White Sox promo http://wp.me/p3BWRG-4C (http://t.co/rqN5wJO1LS)



(http://t.co/rqN5wJO1LS)

Damn, Gammons can't get anything right. Doesn't he know the White Sox are the worst at marketing in the majors? Just ask their fans on WSI!

Brian26
06-17-2014, 07:49 PM
Damn, Gammons can't get anything right. Doesn't he know the White Sox are the worst at marketing in the majors? Just ask their fans on WSI!

Ok, honestly, isn't that really the best commercial they have had in about eight years? No hyperbole on my part. Can you remember a better one since the grinder rules? I mean, I judge a commercial based on how memorable it is. I can still remember the little girl at the microphone in those 2000-2001 commercials signing OEO-Magglio. Or Good Guys Wear Black or "Years from now, you'll say you were there." I couldn't tell you one commercial for the Sox since 2005. I've watched probably over 1000 games since then. I can remember the Orlando Park Nissan commercial and the Marissa Miller commercial from 2012, but don't tell me the Sox Marketing Department has been hitting grand slams lately, because nothing could be farther from the truth. Hopefully they've turned the corner though.

soxfanreggie
06-17-2014, 09:38 PM
Ok, honestly, isn't that really the best commercial they have had in about eight years? No hyperbole on my part. Can you remember a better one since the grinder rules? I mean, I judge a commercial based on how memorable it is. I can still remember the little girl at the microphone in those 2000-2001 commercials signing OEO-Magglio. Or Good Guys Wear Black or "Years from now, you'll say you were there." I couldn't tell you one commercial for the Sox since 2005. I've watched probably over 1000 games since then. I can remember the Orlando Park Nissan commercial and the Marissa Miller commercial from 2012, but don't tell me the Sox Marketing Department has been hitting grand slams lately, because nothing could be farther from the truth. Hopefully they've turned the corner though.

I completely agree that it's a great video and one of the best in a while. It also is a great example to point to how White Sox baseball is more exciting this year than in the past couple, besides a video of Sale throwing up Ks.

XplodingScorbord
06-17-2014, 11:11 PM
Ok, honestly, isn't that really the best commercial they have had in about eight years? No hyperbole on my part. Can you remember a better one since the grinder rules? I mean, I judge a commercial based on how memorable it is. I can still remember the little girl at the microphone in those 2000-2001 commercials signing OEO-Magglio. Or Good Guys Wear Black or "Years from now, you'll say you were there." I couldn't tell you one commercial for the Sox since 2005. I've watched probably over 1000 games since then. I can remember the Orlando Park Nissan commercial and the Marissa Miller commercial from 2012, but don't tell me the Sox Marketing Department has been hitting grand slams lately, because nothing could be farther from the truth. Hopefully they've turned the corner though.

You don't expect Abreu to hit a home run every time up, do you? Why would we expect the Sox marketing dept to do that then? Just like hitting home runs, marketing isn't that easy. I think the Sox in general do a decent job, though I'm sure I'm in a very tiny minority here.

Milw
06-18-2014, 10:23 AM
You don't expect Abreu to hit a home run every time up, do you? Why would we expect the Sox marketing dept to do that then? Just like hitting home runs, marketing isn't that easy. I think the Sox in general do a decent job, though I'm sure I'm in a very tiny minority here.
If Abreu went eight years between home runs, he wouldn't have a job. Not a great analogy.

The Sox commercials have been MUCH improved this year, no question about it. Of course, TV ads are only a fraction of what the marketing team is responsible for, and on the whole they're still not delivering, in my opinion. But sure, I'll agree that it's a very good commercial.

I'll also concede that no matter what he does, I'll still give Brooks Boyer a failing grade until he brings back Pirates of the Caribbean. Just being honest.

XplodingScorbord
06-18-2014, 10:45 AM
If Abreu went eight years between home runs, he wouldn't have a job. Not a great analogy.

It's only a bad analogy if one fails to realize that Abreu gets 600 chances a year to hit home runs and in an outstanding, hall-of-fame year would hit...uh...one out of eight of them out of the park.

How many TV campaigns does a ballclub come up with in a year? Probably one. Maybe two.

I think this new campaign is good. I think the previous campaigns would have been thought of as good had the product on the field fared better. You could not have run this year's campaign last year because if the Sox got down two runs early, you may as well have gone home. This year we've won some exciting games late, hence this fine new ad.

Milw
06-18-2014, 11:53 AM
It's only a bad analogy if one fails to realize that Abreu gets 600 chances a year to hit home runs and in an outstanding, hall-of-fame year would hit...uh...one out of eight of them out of the park.

How many TV campaigns does a ballclub come up with in a year? Probably one. Maybe two.

I think this new campaign is good. I think the previous campaigns would have been thought of as good had the product on the field fared better. You could not have run this year's campaign last year because if the Sox got down two runs early, you may as well have gone home. This year we've won some exciting games late, hence this fine new ad.
I challenge you to rewatch this ad from last year and tell me it was good.
http://m.mlb.com/video/v26793781/white-sox-family-sundays-this-season-at-us-cellular

This one wasn't even the worst ad they ran last year; it seems the Sox had the good sense to wipe the rest of them from the Internet, they were so bad.

XplodingScorbord
06-18-2014, 11:58 AM
I challenge you to rewatch this ad from last year and tell me it was good.
http://m.mlb.com/video/v26793781/white-sox-family-sundays-this-season-at-us-cellular

This one wasn't even the worst ad they ran last year; it seems the Sox had the good sense to wipe the rest of them from the Internet, they were so bad.

Yeah, that's the Sox ignoring their history, and not appealing to young fans, all at the same time! Terrible!

Not the best ad of all time, but I liked seeing Baines actually speak! That's probably more words than I've heard from him in the previous 30 years!

FielderJones
06-18-2014, 12:23 PM
Not the best ad of all time, but I liked seeing Baines actually speak! That's probably more words than I've heard from him in the previous 30 years!

Evidently!

My_Sox_Summer
06-18-2014, 12:44 PM
You can have awesome marketing, but if the product sucks, it won't sell. Also, in a world with constant distractions, it is hard to keep people's attention for 81 games. The new ads are far superior to the previous seasons, IMO.

The Sox struggled last year, people are NOT gonna come out in droves to support this team. However, this team has made some folks pretty excited, myself included. If they stick around .500, Abreu keeps pounding out homers, they'll show up in July and August.