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View Full Version : Would you welcome McDonough?


thomas35forever
07-09-2013, 02:29 PM
http://www.suntimes.com/sports/21216964-419/john-mcdonough-could-help-wake-up-sleepy-white-sox.html
Dan McGrath made note of this today and I think it could be an interesting concept. Let's face it. This organization needs an overhaul from the bottom up and it's going to take some serious guidance to make it all happen. Reinsdorf is far too loyal to his guys and Williams is not the man to create change around here. Would McDonough be the man to wake up this apathetic fan base? The Hawks appear to be doing fine now. Maybe Chicago's best sports marketer of the last 30 years can move onto his next project and finally help out the team he grew up rooting for.

Tragg
07-09-2013, 02:33 PM
Sounds good to me.
I certainly wouldn't object to an entire house-cleaning either.

Steelrod
07-09-2013, 02:34 PM
Attendance has fallen yearly under current marketing group.

KingXerxes
07-09-2013, 02:41 PM
If McDonough were brought in, and handed full control - then yes.

If McDonough were brought in to give the illusion of change - then no.

FielderJones
07-09-2013, 02:53 PM
If McDonough were brought in to give the illusion of change - then no.

I can't imagine McDonough accepting that position. Given that, McDonough as team president would be a welcome change, and the quickest way to turn this franchise around.

Rocky Soprano
07-09-2013, 03:01 PM
If only the Sox were willing to make a move like this.
Unfortunately I don't think anything will change until this team is sold.

kittle42
07-09-2013, 03:02 PM
If only the Sox were willing to make a move like this.
Unfortunately I don't think anything will change until this team is sold.

Agreed.

KingXerxes
07-09-2013, 03:05 PM
I have a very hard time believing - especially since his son is now taking more of a role - that Reinsdorf would hand the keys of the franchise over to John McDonough.

Do you think William Wirtz would have hired McDonough - I think not.

Same with Jerry Reinsdorf.

I agree with you it would almost be impossible to see McDonough knowingly accepting a job in order to simply provide cover - but that's not what I meant. McDonough could very well accept a job with the White Sox with everybody intending on him running the show, only to have side show idiots continue with their cloak and dagger routines to the point of paralysis within the organization.

KingXerxes
07-09-2013, 03:06 PM
Agreed.

Agreed and agreed.

Irishsox1
07-09-2013, 03:07 PM
This is a typical "writers" story. Take a totally unrealistic scenario and turn it into a "what if" story. Not going to happen at all.

As long as Reinsdorf owns the Sox he will have his people in there. The problem is he's too loyal to people that are under performing.

SOXPHILE
07-09-2013, 03:16 PM
This is a typical "writers" story. Take a totally unrealistic scenario and turn it into a "what if" story. Not going to happen at all.


Yep. This is exactly what people like Dan McGrath and Phil Rogers are experts at.

Hey, here's a thought ! What would happen if the White Sox were allowed to pick 25 players from any of the other 29 teams ! They would take Verlander and Cabrerra from the Tigers, Trout from the Angels, Mauer from the Twins, a few players from the Cardinals and Yankees, etc. ! They would probably be a MUCH better team !!!!

Noneck
07-09-2013, 03:16 PM
I can't imagine McDonough accepting that position.

McDonough with his hawks success would want control of all the aspects of his job and not want to be controlled. It seems as though the willingness to be controlled is a qualification in getting a Sox job.

KingXerxes
07-09-2013, 03:20 PM
Yep. This is exactly what people like Dan McGrath and Phil Rogers are experts at.

Hey, here's a thought ! What would happen if the White Sox were allowed to pick 25 players from any of the other 29 teams ! They would take Verlander and Cabrerra from the Tigers, Salmon from the Angels, Mauer from the Twins, a few players from the Cardinals and Yankees, etc. ! They would probably be a MUCH better team !!!!

This is so funny because it's so true.

EMachine10
07-09-2013, 03:20 PM
Yep. This is exactly what people like Dan McGrath and Phil Rogers are experts at.

Hey, here's a thought ! What would happen if the White Sox were allowed to pick 25 players from any of the other 29 teams ! They would take Verlander and Cabrerra from the Tigers, Salmon from the Angels, Mauer from the Twins, a few players from the Cardinals and Yankees, etc. ! They would probably be a MUCH better team !!!!
Wrong fish. Unless you like old, retired fish.

hawkjt
07-09-2013, 04:56 PM
I am a skeptic that McDonough could turn the Sox around.
The Blackhawks had years of losing,and getting high draft picks to stock their roster. Not sure how much McDonough had to do with that.

Sox have not drafted well,and have not had top picks to boot.
So, this year,they will end up with a top pick...time to have a great draft!

I will give Rick Hahn a few years...not sure what the impact can be made from above him,really.

doublem23
07-09-2013, 04:57 PM
Wrong fish. Unless you like old, retired fish.

Eh, he still might be better than 2/3 of our starting OF

roylestillman
07-09-2013, 05:31 PM
.... and don't forget Jay Blunk, you have to say Jay Blunk every time you say John McDonough.

As much as I admire how McDonough has elevated the Blackhawks relevancy in this town, I don't think that there is a chance of this happening. McDonough's next step is to move up as either Bettmann or Selig's replacement.

The Sox should borrow heavily from his playbook on the marketing and business side, including poaching his video production crew (Evidently, we could avoid some of this year's embarrassments ) I'm not so sure what impact he has had on winning or losing, though.

jdm2662
07-09-2013, 05:41 PM
I am a skeptic that McDonough could turn the Sox around.
The Blackhawks had years of losing,and getting high draft picks to stock their roster. Not sure how much McDonough had to do with that.

The core players of Keith, Seabrook, Sharp were already on the roster when he took over. Kane and Toews were just entering their rookie seasons, and already on the roster as well. The only main guy not on the roster was Hossa, but all he did was replace Martin Havlet. McDonough's job was to market the team. Putting the games on TV didn't take rocket science. My wife, who knew nothing about hockey prior to 2007, kept saying this. Although, his connections to WGN didn't exactly hurt, either. Yes, the current front office of the Hawks had something to do with the success, but the timing was just perfect for them. They took advantage of what they had, and more power to them.

Sox have not drafted well,and have not had top picks to boot.
So, this year,they will end up with a top pick...time to have a great draft!

I will give Rick Hahn a few years...not sure what the impact can be made from above him,really.

Right, McDonough would just market the team and make going to a Sox game cool and fun. Which, this is exactly what we, as Sox fans, frown on about the Cubs. So, this is what we want know? Personally, I don't really care. I know the ballpark enough to make my own experience happen.

dickallen15
07-09-2013, 06:41 PM
I am a skeptic that McDonough could turn the Sox around.
The Blackhawks had years of losing,and getting high draft picks to stock their roster. Not sure how much McDonough had to do with that.

Sox have not drafted well,and have not had top picks to boot.
So, this year,they will end up with a top pick...time to have a great draft!

I will give Rick Hahn a few years...not sure what the impact can be made from above him,really.

I think he would be replacing Brooks not Hahn. I agree with you about McDonough's real impact with the Hawks. His timing was impeccable but when the Hawks are good they have historically sold out, and he had nothing to do with the roster.

I really don't know why he would even want the job. For the Sox to draw they have to win, and keep winning.

amsteel
07-09-2013, 06:52 PM
McDonough's success has more to do with Toews and Kane than his own work.

Luis11
07-09-2013, 08:19 PM
McDonough President of Business Operations; Kenny Williams President of Baseball Operations.

Reinsdorf's Son is President of the Bulls and wants nothing to do with the White Sox.

Bobby Thigpen
07-10-2013, 12:08 AM
We're actually on page 2 of bringing in a hockey guy to be the president of the team?

Hell, let's hire Nick Saban to manage it.

DSpivack
07-10-2013, 12:43 AM
We're actually on page 2 of bringing in a hockey guy to be the president of the team?

Hell, let's hire Nick Saban to manage it.

He's not a hockey guy, the Hawks hired him because he was good at marketing with the Cubs (not a big challenge, really).

Parrothead
07-10-2013, 07:23 AM
The core players of Keith, Seabrook, Sharp were already on the roster when he took over. Kane and Toews were just entering their rookie seasons, and already on the roster as well. The only main guy not on the roster was Hossa, but all he did was replace Martin Havlet. McDonough's job was to market the team. Putting the games on TV didn't take rocket science. My wife, who knew nothing about hockey prior to 2007, kept saying this. Although, his connections to WGN didn't exactly hurt, either. Yes, the current front office of the Hawks had something to do with the success, but the timing was just perfect for them. They took advantage of what they had, and more power to them.

well said. sure he made the cubs losing cool but harry carry did more for the cubs with bringing people in. as for the hawks...the only move besides winning hockey that the hawks needed was for writz to die or sell and put them on tv. When that happened the fans they had came back.

Dan H
07-10-2013, 08:31 AM
I would not welcome McDonough in particular but certainly someone like him. The White Sox need someone from outside the organization to come in and evaluate things. In fact, they needed it a long time ago.

But nothing like this would ever happen. Jerry Reinsdorf would have to admit that he is not the baseball genius he thinks he is. So instead the team will go for several more years unable to compete in a weak division.

Besides, there is a reason this organization keeps hiring in-experienced people.

TomBradley72
07-10-2013, 08:52 AM
I don't think he would have any interest- but I would welcome with open arms a marketing/operations professional who also has a good knowledge of the Chicago market and the history/culture of the White Sox.

Other than the 1st few years of Brooks' tenure- between "recent Brooks" and Rob Gallas- very mediocre performance in this area.

skobabe8
07-10-2013, 09:30 AM
I'll help him unpack his bags. What they are doing currently is NOT working. In all areas.

TomBradley72
07-10-2013, 09:43 AM
McDonough President of Business Operations; Kenny Williams President of Baseball Operations.

Reinsdorf's Son is President of the Bulls and wants nothing to do with the White Sox.

Why would you want KW to be head of Baseball Operations?

He's the architect of the current mess-

Harry Chappas
07-10-2013, 12:26 PM
The core players of Keith, Seabrook, Sharp were already on the roster when he took over. Kane and Toews were just entering their rookie seasons, and already on the roster as well. The only main guy not on the roster was Hossa, but all he did was replace Martin Havlet. McDonough's job was to market the team. Putting the games on TV didn't take rocket science. My wife, who knew nothing about hockey prior to 2007, kept saying this. Although, his connections to WGN didn't exactly hurt, either. Yes, the current front office of the Hawks had something to do with the success, but the timing was just perfect for them. They took advantage of what they had, and more power to them.



Right, McDonough would just market the team and make going to a Sox game cool and fun. Which, this is exactly what we, as Sox fans, frown on about the Cubs. So, this is what we want know? Personally, I don't really care. I know the ballpark enough to make my own experience happen.

Read the game experience threads. I'm not sure about the "cool" part but a healthy dose of "fun" would be a welcome change.

Furthermore, more fans = more $; more $ = better players/healthier franchise (in theory).

The motivations of others who attend games makes no difference to me. If they are going because it's trendy, fine. If they're casual fans who are really just looking for a place to take the kids, also fine...

Luis11
07-10-2013, 03:11 PM
Why would you want KW to be head of Baseball Operations?

He's the architect of the current mess-

I agree but KW is Reinsdorf's guy and will be there as long as he wants to be.

russ99
07-10-2013, 04:40 PM
No way do I want McDonough anywhere near the Sox.

I know he's a Sox fan, but our club has a unique flavor among Chicago teams, and to turn the keys over would make us another bland overhyped club in a forest of them. He's already done that to the Hawks as far as I'm concerned, where just reversing Bill Wirtz's policies and winning would have changed the culture and maintained what the Hawks used to be.

I want new ownership cut from the cloth of Arte Moreno and have him bring in his own people, not some Cub retread wallpapering over the cracks to make the Sox bland and more marketable.

soltrain21
07-10-2013, 04:59 PM
No way do I want McDonough anywhere near the Sox.

I know he's a Sox fan, but our club has a unique flavor among Chicago teams, and to turn the keys over would make us another bland overhyped club in a forest of them. He's already done that to the Hawks as far as I'm concerned, where just reversing Bill Wirtz's policies and winning would have changed the culture and maintained what the Hawks used to be.

I want new ownership cut from the cloth of Arte Moreno and have him bring in his own people, not some Cub retread wallpapering over the cracks to make the Sox bland and more marketable.

What unique flavor do we have? Because I think we are super bland at this point.

kobo
07-10-2013, 06:02 PM
No way do I want McDonough anywhere near the Sox.

I know he's a Sox fan, but our club has a unique flavor among Chicago teams, and to turn the keys over would make us another bland overhyped club in a forest of them. He's already done that to the Hawks as far as I'm concerned, where just reversing Bill Wirtz's policies and winning would have changed the culture and maintained what the Hawks used to be.

I want new ownership cut from the cloth of Arte Moreno and have him bring in his own people, not some Cub retread wallpapering over the cracks to make the Sox bland and more marketable.
Unique flavor as in don't draw, a new marketing slogan every year, and a ballpark experience that is not exactly friendly at times? If that's your definition of unique then I want McDonough's footprints all over the Sox. And what exactly is bland about the Hawks and Cubs?

KingXerxes
07-10-2013, 06:23 PM
No way do I want McDonough anywhere near the Sox.

I know he's a Sox fan, but our club has a unique flavor among Chicago teams, and to turn the keys over would make us another bland overhyped club in a forest of them. He's already done that to the Hawks as far as I'm concerned, where just reversing Bill Wirtz's policies and winning would have changed the culture and maintained what the Hawks used to be.

I want new ownership cut from the cloth of Arte Moreno and have him bring in his own people, not some Cub retread wallpapering over the cracks to make the Sox bland and more marketable.

I just do not understand this attitude. I don't want bland announcers, I don't want bland marketing, I don't want a bland experience.

Honestly - Please explain what, exactly, you would like to see the White Sox evolve into?

Vernam
07-10-2013, 08:22 PM
No way do I want McDonough anywhere near the Sox.

I know he's a Sox fan, but our club has a unique flavor among Chicago teams, and to turn the keys over would make us another bland overhyped club in a forest of them. He's already done that to the Hawks as far as I'm concerned, where just reversing Bill Wirtz's policies and winning would have changed the culture and maintained what the Hawks used to be.

I want new ownership cut from the cloth of Arte Moreno and have him bring in his own people, not some Cub retread wallpapering over the cracks to make the Sox bland and more marketable.

Yeah, I'd totally hate it if the Sox were like the Hawks. That would be awful.

If the Hawks are "over-hyped" at this point, it's because of the two championships. It's silly to fault them for attention that was earned that way. No amount of PR could've made a dent in their public profile in comparison to a pair of Cups. And anyone who thinks John McDonough's only expertise is in PR just isn't paying attention or doesn't know what constitutes effective management (or PR). That might be his background, but he transcended it long ago, for those who think PR is a dirty word. Or, uh, acronym.

And I see zero chance that he'd join the Sox, unfortunately.

DeadMoney
07-11-2013, 10:07 AM
Yeah, I'd totally hate it if the Sox were like the Hawks. That would be awful.

If the Hawks are "over-hyped" at this point, it's because of the two championships. It's silly to fault them for attention that was earned that way. No amount of PR could've made a dent in their public profile in comparison to a pair of Cups. And anyone who thinks John McDonough's only expertise is in PR just isn't paying attention or doesn't know what constitutes effective management (or PR). That might be his background, but he transcended it long ago, for those who think PR is a dirty word. Or, uh, acronym.

And I see zero chance that he'd join the Sox, unfortunately.

While I do agree that I think there's zero chance he'd join the Sox, I would still welcome the idea with open arms.

This team is in desperate need of a PR make-over. They do good things from time-to-time, and there's no denying that (whether it be volunteer corps, the double duty classic, things in the community, etc). But, then again MOST/ALL teams do stuff like that. What I think is one of their biggest failings over the past 15 years was allowing the narrative to continue that the park is in a terrible neighborhood in the middle of the ghetto. They've done NOTHING to dispute it, while media member after media member (from local to national) has one-by-one continued to bash THEIR COMMUNITY (it's almost like the Sox are embarrassed to be a part of Armour Square/Bridgeport, at times).

Let's face it, every year an influx of college grads from the Midwest move to Chicago to start their careers. Most have disposable income and plenty of free time. From living in Wrigleyville for 2+ years now and meeting many of those people, I can tell you that many people that I've met are almost always under the impression that going to games at the Cell is dangerous. Why the Sox have never fought back at that narrative is beyond me. Going to games in Armour Square/Bridgeport is no less dangerous than going to games in Wrigleyville. I know Armour Square/Bridgeport the neighborhood doesn't provide the draw like Wrigleyville does, that's not my point. It's that the Sox themselves have never done anything to try to eliminate the deterrents that are causing people not to come to the park and this is just one glaring example.

russ99
07-11-2013, 10:14 AM
I just do not understand this attitude. I don't want bland announcers, I don't want bland marketing, I don't want a bland experience.

Honestly - Please explain what, exactly, you would like to see the White Sox evolve into?

The Angels. Becoming part of the conversation and not just the secondary team in town.

New ownership is what's needed. Then changes, many changes... I didn't say that I wanted things to stay as they are, just that the team's traditions and unique fanbase to stay the same under progressive (Arte Moreno-like) ownership that realizes that the Sox are a big market club, and should act like one; the product on the field is what draws and how fans are treated in the park is why they come back.

Do we really want the Sox to become like the Hawks and Cubs? A bunch of fair weather fans who care more about the "scene" than the actual baseball? I sure don't.

There are more efficient and successful ways to fill the park and attract fans other than bringing in the Chads, Trixies and hangers-on with vapid marketing and turning the game day experience into a circus.

skobabe8
07-11-2013, 10:53 AM
The Angels. Becoming part of the conversation and not just the secondary team in town.

New ownership is what's needed. Then changes, many changes... I didn't say that I wanted things to stay as they are, just that the team's traditions and unique fanbase to stay the same under progressive (Arte Moreno-like) ownership that realizes that the Sox are a big market club, and should act like one; the product on the field is what draws and how fans are treated in the park is why they come back.

Do we really want the Sox to become like the Hawks and Cubs? A bunch of fair weather fans who care more about the "scene" than the actual baseball? I sure don't.

There are more efficient and successful ways to fill the park and attract fans other than bringing in the Chads, Trixies and hangers-on with vapid marketing and turning the game day experience into a circus.

You're in the extreme minority.

KingXerxes
07-11-2013, 12:37 PM
Then changes, many changes... I didn't say that I wanted things to stay as they are, just that the team's traditions and unique fanbase to stay the same..........

The following are serious questions, because I honestly do not understand - specifically - what you'd like to see. I agree new ownership would be great, but I really don't see it happening anytime soon.

What traditions would you like to see saved, resurrected or augmented?

What is unique about the White Sox fanbase (other than being White Sox fans)?

What would you eliminate from the White Sox's present modus operandi?

russ99
07-11-2013, 01:10 PM
The following are serious questions, because I honestly do not understand - specifically - what you'd like to see. I agree new ownership would be great, but I really don't see it happening anytime soon.

What traditions would you like to see saved, resurrected or augmented?

What is unique about the White Sox fanbase (other than being White Sox fans)?

What would you eliminate from the White Sox's present modus operandi?

As for it not happening anytime soon, who knows. Jerry may not want to wait out a long rebuilding process. He's quoted on wanting the family to sell when he's passed on, so why wait?

As for the other questions, the Angels would be a good club to emulate:

Owner willing to spend on all aspects of the franchise to push the club to an equal footing to big-time NL franchise in town.

Market the team and the experience, focusing on the core fanbase and attracting families, not marketing to fleeting fans who go away when things don't go as planned.

Do you think the Angels could have the incomes they're pulling in with the new TV deal had they not been bold, proactive and meekly succumbed to the Dodgers owning the market for the forseeable future?

As for specific policies the Sox employ that should be changed let's say:

Spend on the draft, in player development and scouting, and basically replace the entire staff in place for those functions now, many of which owe their jobs to being "Sox family" than actual performance.

Focus on regular fans over corporate clients, replace the marketing team, re-hire an agency and let professionals do their jobs. Take on the Cubs, advertise fan experience and that it's fun and safe to come to the park. Figure out some way to get the fans more involved in the community, and break down the barriers that the Sox experience ends at the highway and railroad tracks.

Spend to get the best broadcasting teams available, as they do in other cities. They are part of the overall marketing effort, so they should be invested in similarly.

Invest in the park with more fan-friendly areas, build the deck in right field, and build more things to do around the park. Lose some of the corporate-only areas, or find ways to mix in regular fans to those spaces. Less precanned music, more organ music. Better presentation on scoreboards pre-game and during the game.

Tickets are the same prices for all games, and consistent ticketing (same seats, etc.) and incentives for fans going to multiple games. Leverage assets to take ticketing away from Ticketmaster, and partner with provider to have Sox ticketing, not the other way around, like they do on the other side of town. Season ticket holders should be treated as best customers, not looked down upon or used as a cash cow.

Most of all build a solid team and spend like other big market teams do. There's no reason the Sox shouldn't spend $120M+ on the club if contending. No more "50 cents" and lame excuses to not build the best club they can with the resources they have. No more blaming fans for poor attendance or holding a carrot that they'll spend more if fans show up. It's proven it should be the other way around.

Hire a professional manager and coaching staff, end the retread former player hires and the good old boy network, and have all coaches report to the manager, not higher up as some either do or used to do.

--

If you've gone to Sox games the last 10 years, you should know the fanbase and traditions well enough. Obviously there probably needs to be some changes there too, but they shouldn't sacrifice the hardcore fans and families to make the Sox experience more marketable to casual fans.

DeadMoney
07-11-2013, 02:20 PM
As for it not happening anytime soon, who knows. Jerry may not want to wait out a long rebuilding process. He's quoted on wanting the family to sell when he's passed on, so why wait?

As for the other questions, the Angels would be a good club to emulate:

Owner willing to spend on all aspects of the franchise to push the club to an equal footing to big-time NL franchise in town.

Market the team and the experience, focusing on the core fanbase and attracting families, not marketing to fleeting fans who go away when things don't go as planned.

Do you think the Angels could have the incomes they're pulling in with the new TV deal had they not been bold, proactive and meekly succumbed to the Dodgers owning the market for the forseeable future?

As for specific policies the Sox employ that should be changed let's say:

Spend on the draft, in player development and scouting, and basically replace the entire staff in place for those functions now, many of which owe their jobs to being "Sox family" than actual performance.

Focus on regular fans over corporate clients, replace the marketing team, re-hire an agency and let professionals do their jobs. Take on the Cubs, advertise fan experience and that it's fun and safe to come to the park. Figure out some way to get the fans more involved in the community, and break down the barriers that the Sox experience ends at the highway and railroad tracks.

Spend to get the best broadcasting teams available, as they do in other cities. They are part of the overall marketing effort, so they should be invested in similarly.

Invest in the park with more fan-friendly areas, build the deck in right field, and build more things to do around the park. Lose some of the corporate-only areas, or find ways to mix in regular fans to those spaces. Less precanned music, more organ music. Better presentation on scoreboards pre-game and during the game.

Tickets are the same prices for all games, and consistent ticketing (same seats, etc.) and incentives for fans going to multiple games. Leverage assets to take ticketing away from Ticketmaster, and partner with provider to have Sox ticketing, not the other way around, like they do on the other side of town. Season ticket holders should be treated as best customers, not looked down upon or used as a cash cow.

Most of all build a solid team and spend like other big market teams do. There's no reason the Sox shouldn't spend $120M+ on the club if contending. No more "50 cents" and lame excuses to not build the best club they can with the resources they have. No more blaming fans for poor attendance or holding a carrot that they'll spend more if fans show up. It's proven it should be the other way around.

Hire a professional manager and coaching staff, end the retread former player hires and the good old boy network, and have all coaches report to the manager, not higher up as some either do or used to do.

--

If you've gone to Sox games the last 10 years, you should know the fanbase and traditions well enough. Obviously there probably needs to be some changes there too, but they shouldn't sacrifice the hardcore fans and families to make the Sox experience more marketable to casual fans.

Everything you said was spot on, but I bolded a few points that I'd like to expand upon.

1. Yes, yes, yes. The team has been lazy and has refused to take on the Cubs (or the media narrative as I suggested earlier) and has merely settled in as second fiddle in the city. LA Angels are a great example of how to strive for - and be - more.

2. I was in SF this year and the presentation of everything was flawless there (crisp, smooth transitions, fun, etc.). It is something the Blackhawks also do tremendously well (hockey is a bit easier with "scheduled" and timed breaks, but it's something all teams should strive for -- excellence both ON and OFF the field).

3. This has always bugged me (more so now than in the past due in part to being in a group who has a full season plan). Why do the Sox not do more for the STHs? It's crazy... They should be kissing these people's asses up-and-down, in-and-out and they just don't seem to bother to change anything or even try to make it better.

KingXerxes
07-11-2013, 02:50 PM
Market the team and the experience, focusing on the core fanbase and attracting families, not marketing to fleeting fans who go away when things don't go as planned. Agreed - but then you're going to have Chad, Trixie and the kids out there. I have no problem with that, but you seemed to.

Spend to get the best broadcasting teams available, as they do in other cities. They are part of the overall marketing effort, so they should be invested in similarly. I could not agree more.

Tickets are the same prices for all games, and consistent ticketing (same seats, etc.) and incentives for fans going to multiple games. Leverage assets to take ticketing away from Ticketmaster, and partner with provider to have Sox ticketing, not the other way around, like they do on the other side of town. Season ticket holders should be treated as best customers, not looked down upon or used as a cash cow. Agreed - with reduced pricing particularly if you're looking to attract families.

Most of all build a solid team and spend like other big market teams do. There's no reason the Sox shouldn't spend $120M+ on the club if contending. No more "50 cents" and lame excuses to not build the best club they can with the resources they have. No more blaming fans for poor attendance or holding a carrot that they'll spend more if fans show up. It's proven it should be the other way around. Easier said than done.

Hire a professional manager and coaching staff, end the retread former player hires and the good old boy network, and have all coaches report to the manager, not higher up as some either do or used to do. Agreed.

--

If you've gone to Sox games the last 10 years, you should know the fanbase and traditions well enough. Obviously there probably needs to be some changes there too, but they shouldn't sacrifice the hardcore fans and families to make the Sox experience more marketable to casual fans. Here we disagree. 10 years does not a tradition make. The are in a big hole relative to the traditional aspects of the club.

I think we're pretty much on the same page - see comments above.

Harry Chappas
07-11-2013, 05:49 PM
"Market the team and the experience, focusing on the core fanbase and attracting families, not marketing to fleeting fans who go away when things don't go as planned."

This couldn't possibly be more short-sighted. Part of the problem is that the Sox have a small(er) fan base and are far less popular than the Cubs. The Sox need to work their tails off to expand it and ditch this perception that the park is filled with Ligues. They need to make it the Cell a destination for die-hard and casual fans a like. Hopefully, the fan base grows to the point where they still draw even when things don't go well. They're in NO position to micro-market to a dwindling, fickle, fan base. They need to do whatever it takes to make the team/ballpark experience one that appeals to everyone (or most everyone).

Again, why do you care so much about the "Chads and Trixies" (whatever that means) or hangers on? Stop worrying so much about everyone else and be happy when the Cell draws a big crowd. Who knows? That 'bro in the cargo shorts and ironic 80s Sox jersey that you probably dismiss as a "Chad" might be a well-informed, life-long, fan.

slavko
07-11-2013, 07:15 PM
Mr. Lucky had as much to do with the Cubs and Hawks success as you and me. Pass.