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WSI News - News Watch

SoxFest Opens!

filed by George Bova

January 15,2005

As usual SoxFest opens at the Hyatt Regency Chicago, the long-time home of the mid-winter convention the White Sox hold for their fans.  What's different this year is the date.  Instead of the very end of January (or February), the Sox are holding this year's SoxFest in mid-January.  Did somebody in the Sox promotions department finally get a clue?

The whole purpose of holding SoxFest is to get fans excited and generate a bit of publicity for the team as spring training approaches.  But in recent years the Sox have held this festival on Super Bowl weekend or some other less-favorable weekend when the Chicago sports media was focused on some other event.  Worse the Sox would follow the Cubs Convention, itself nothing but a giant media love-in, making the Sox look a day late and a dollar short.

So the Sox pick the weekend of the Martin Luther King holiday weekend (a nice choice for filling the free time of many workers, especially teachers and civil servants), and avoid being upstaged by either the Super Bowl or the Cubs.

Here's guessing the Sox paid a bit more for picking a weekend that cost a bit more to rent the Hyatt's convention facilities.  But finally someone in Sox Marketing has chosen to put the SoxFest horse in front of the media circus cart.  For a change the SoxFest story made the front page of the Cubune sports section.

Now that's a party!


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