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WSI News - WSI Spotlight

Payroll, Turkeys, & Deer

by Dave Schmitt

There has been some discussion lately about the Sox payroll, and whether or not the organization is making any money from the team, so I decided to do a little simple math, based on some known quantities as well as some speculation on my part.† First we will establish what I based my numbers on, I used two million in attendance, though I know the number is slightly less than this, I append this by including the cheapest ticket available in the average used to constitute ticket cost.† I used an average cost of $25.00 dollars per seat sold, and I think that is fair, if not generous. By my simple math the Sox brought in 50† There are over one hundred Diamond suites, many of which would go for more than thirty thousand a season, so I averaged one hundred at thirty thousand per, which I think is a more than generous number, that adds three million dollars to the fifty million dollars on attendance.† Now we will move on to the parking concession, and this where I really start speculating, I am basing my numbers on one million cars, which is half the attendance I based the rest of my numbers on,† I feel this is overly generous, but I will concede it.† The price of parking is based on fifteen dollars per car, and we will assume that the team does not own the parking concession, they do however own the parking lots, and will receive a cut regardless.† Knowing a little about how concession deals work, I will be generous to the Sox and say that they receive only fifty percent of this revenue (though I think this number is much higher than that) ,so that adds seven and a half million dollars.† Now we will move on to ballpark concessions, food, soda, beer, etc.,† I assigned twenty five dollars per patron for my speculation on this, I know it is a random number, but it is based on my own ballpark experience with my family.† Based on the numbers I have speculated, if the Sox were to collect only twenty five percent of that revenue, not including the rent charged for the facilities at the ballpark, they would receive twelve and a half million dollars, not including the merchandising rights money they would receive for their trademarked logo.† So far we can add up seventy-three million dollars in revenue alone, based solely on the ballpark and the attendance.

Now you may say my numbers are skewed because of the half price Monday's and Tuesday's, but that is offset by the sponsorship money they are receiving from Pepsi to sponsor these events, I will call this a wash, I think I have been more than generous in some of the numbers above.† We have yet to discuss the numbers from what the Sox are receiving in ballpark advertising, as well as what they are receiving for the broadcast rights from Fox and WGN, as well as WMVP, and it will not be discussed, because those numbers are not public access, and I have no idea how to speculate what the figures actually are.† We have also not delved into what the Sox receive from MLB in shared revenue, profit sharing, and the new luxury tax, because those figures are also hidden by MLB, The Spineless Wonder has complete control over how those sums are doled out.† Based on this the question that must be asked is this, what profit margin does Jerry Reinsdorf base his payroll on? If he is going to try and field a team with a sixty million dollar payroll he is putting a nice chunk of profit in his ownership consortiums pocket, unless the Sox have a broadcast deal that actually loses money.† For some reason I don't think that is the case.† For anyone that thinks Jerry Reinsdorf and his partners are losing money from owning the Sox, I have some oceanfront property in Oklahama I would love to sell you.


The FA market looks dismal, and will probably continue to look dismal, I don't expect much to happen till after the winter meetings in December, and even past then I think there will be a lot of potential FA's accepting arbitration to wait it out, or signing for a lot less than what their agents thought they were worth. The MLBPA is feeling the effects of what they signed away, and the truth is a bitter pill to take.

Happy Thanksgiving to all, I hope you all had a wonderful holiday.† I have a treestand waiting for me, and deer season is open.

†††††††††††††††††††††† Daver

Dave Schmitt is a life-long resident of the Joliet area, with the exception of two years spent being the only Sox fan in the hell hole known as Baytown Texas, where the trucks are large and the alligators are hungry.† Plumber by trade, hunter by choice, and fisherman 'cause you canít hunt year round.† Married With Children, and four dogs that are confirmed Sox fans.† The kids have less sense.† You can send email to Daver at

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