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WSI News - Season Features

WSI EXCLUSIVE

WSI EXCLUSIVE (Again!)
More Price Increases!
Nobody covers it like WSI!

by George Bova


No Sox Fan used this ticket, did they?

When it comes to pricing their product, the Chicago White Sox are nothing if not predictable.  With the announcement that prices for seats will rise again in 2003, White Sox Interactive once again pauses to give Sox Fans this unique historical perspective about the team's finances--and managerial incompetence.

It's all too predictable.  We've been doing it here since 1999.

All tickets for 2003 will rise between $2 and $4.  You'll read this fact from any number of legitimate (and not legitimate) news sources.  Here's what they're not telling you--but WSI does.

1. The Complete History of Comiskey Prices Going Back to 1947.
This is the most-complete index to the price of attending a Sox game you'll find anywhere on the internet.  In fact, you can't find in print or electronic media either.  Aren't you the clever Sox Fan for finding it here!  Woo hoo!

2. The REAL Cost of Comiskey's Upper Deck
Back in 1999, we predicted New Comiskey Park would be the first ballpark to ever price bleacher seats more expensive than box seats.  Now it has come true!  Because most fans simply hate sitting anywhere in the upper deck, the Sox are costing themselves millions of dollars in lost revenue.  Don't believe it?  Read 'em and weep.  (WSI warned you over three years ago!)

3. Comiskey Price Increases the Last Time:  2001.
Like a junkyard dog locked onto a side of beef, WSI has never let go of the tacit admission by Sox management of their mistakes in designing New Comiskey Park.  After winning the American League Central Division in 2000, the Sox immediately announced a price increase for the 2001 season.  Just as we had predicted in 1999, the largest increases were taken on the most popular seats--all of them in the lower deck.  Bleacher seat prices went up another $4, which represented a whopping 300 percent increase since the ballpark opened in 1991.  Read all about the ugliness here.

So how bad is the damage for 2003?  Here's the ugly truth for just how bad the Sox miscalculated what their fans wanted in a new ballpark back in 1991.  Check out the different rates of price increases.

  Club Level Box 

Reserved

Bleachers
     Lower   Upper   Lower   Upper   
1991 $16.00 $13.00 $11.00 $9.00 $8.00 $6.00
2002 $26.00 $26.00 $18.00 $20.00 $12.00 $18.00
2003 NA $29.00 $20.00 $24.00 $14.00 $22.00
Increase NA +$3.00 +$2.00 +$4.00 +$2.00 +$4.00
Price 162%* 223% 181% 266% 175% 366%
vs. 1991

* 2003 Club Level pricing unavailable.  Increase based on 2002 price vs. 1991 price.

It now costs $2.00 more to buy a bleacher seat than box seats in the upper deck.  Do you need anymore proof how much the poor design of New Comiskey, specifically the upper deck, is costing the Chicago White Sox?  Is any more evidence necessary to finally prove, once and for all, that this isn't Sox Fans' fault?

Sox Fans didn't design new Comiskey Park; THE WHITE SOX DID!  Will somebody please tell this to that whiner, Kenny Williams?

Nobody ever said being a Sox Fan was going to be a bed of roses.  White Sox Interactive will continue to be the one place Sox Fans can turn to for something more than the usual pap.

Go Go White Sox!  God Help us all.


George Bova is editor and founder of White Sox Interactive, a site devoted to the FANS of the Chicago White Sox.

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