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WSI News - News Watch

Cubune pours cold water on Sox Championship!

filed by George Bova

October 30. 2005

At the conclusion of the greatest month of baseball in the city's history in at least 88 years, the Cubune picks up in today's edition where they left off not four weeks ago:  marginalizing the achievements of the Chicago White Sox.

Mind you, we aren't talking about the full-color spread in the sports section or the endless series of wrap-around editions covering the "Soxtober" playoffs.  This is the kind of coverage any Chicago playoff team could expect from either of the Chicago newspapers, even the Sox inside the newspaper division owned by the Cubs' corporate parent.  They've been on their best behavior since writing about pot smoking outside "Insular Field" (yes, that was the term they used) on page 1 of their October 3 edition.  But it's all over now.

So it's no surprise that now that the playoffs are concluded and the championship has been won and the national media's attention moves on to some other story -- after all this -- Ann Marie Lipinski's "not biased" Chicago Cubune reverts to old form.  No surprise at all...

Today's page one feature headline asks, "BOOM TIMES AHEAD FOR SOX NATION?"  The sub-headline reads, "World Series sweep provides good start but no guarantee that the South Side team can turn it  into long-term gains."  And then for 43 paragraphs, staff reporters David Greising and Bonnie Miller Rubin go to extraordinary lengths to quote outside sources why the Sox aren't out of the marketing woods yet. 

They quote a University of Chicago sports economist.  They quote a marketing director from Miller Brewing.  They quote the CEO of a sports memorabilia firm.  They quote an executive of a sports entertainment company.  They quote an executive of a market research firm.  These individuals cite any number of reasons why the 2005 world championship alone isn't enough for the Sox to become a dominant market entity in Chicago. 

And what, pray tell, do all of these quotes have in common?  Not one time does the subject of Chicago's largest media conglomerate owning the the Sox #1 marketing rival, the Chicago Cubs, get mentioned.  Not one time.

So Brandon Steiner of Steiner Sports Marketing, when the Cubune quotes you saying, "This town was not ready," and "This town is so Cubbed out that they couldn't get White Sox stuff out fast enough," what weight do you assign to the city's largest media conglomerate promoting its own product the last six months at direct expense to the championship-bound Sox for making this situation so?  You are in marketing, aren't you?  Did you mention the important role early publicity plays in these matters to David and Bonnie, or did it just slip your mind?

And Peter Zollo of Teenage Research, did you intend your general comments about baseball's falling popularity with the youth market to be used by David and Bonnie as a segue into discussing the unmatched marketing asset they claim for Wrigley Field?  Didn't think so.

And finally Allen Sanderson of the University of Chicago, in comparing the Cubs and Sox neighborhoods, how did you conclude "Bridgeport is more like a suburb"?  This is going to come as news to the 5 million Chicagoans who actually live in a suburb.  David and Bonnie didn't take your quote out of context, did they?  What a shame...

Most noteworthy of all, in 43 paragraphs across page 1 and page 15 of the Chicago Tribune, the Chicago Cubs and Wrigley Field are mentioned not less than thirteen times.  And not once do the Cubune's reporters bother to remind their readers that both of these entities are owned by the parent company of the Chicago Tribune newspaper.

Don Wycliff, public editor of the Chicago Tribune, SAY IT AIN'T SO!  Aren't you the one who last August publicly stipulated the Cubune's policy on such matters that David and Bonnie clearly violated in today's edition?  Quoting you last August 18:

"The newspaper's policy is to explicitly mention its connection with Tribune Co. or a subsidiary 'when relevant,'" wrote Wycliff.  "As a practical matter, 'when relevant' means in almost any story except routine game coverage of the Cubs."

Was this "routine game coverage" in today's paper, Don?  It's been nearly a month since their season ended, longer if you count games that actually mattered.

What sort of disciplinary measures are Don Wycliff and his boss, Cubune managing editor Ann Marie Lipinski, planning for David and Bonnie?  Twenty lashes with a wet noodle?

Don Wycliff told the Cubune's readers it was their responsibility to heed the adage that dates back to the Latin law of the Ancient Romans, caveat emptor, "let the buyer beware." 

Let the buyer beware indeed!  Don Wycliff lies.

Shameful... positively shameful.

Hey Sox Fans!

Who do YOU dedicate this Sox championship to?
Post your sentiments to this thread
and see them published in a book dedicated to Sox Fans for the holidays!


White Sox Interactive is cooperating with an independent book publisher to make the posts in this thread available as a book to become a lasting and personal keepsake of what made the 2005 Sox world championship so special. You can have your dedication published by merely adding your sentiments to this thread to be published later this fall.

And here is the best part: 100 percent of the revenue generated by White Sox Interactive is being donated to charity. Furthermore the publisher has pledged a portion of his receipts to the same cause, Chicago Baseball Cancer Charities, in conjunction with Children's Memorial Foundation and the Northwestern Memorial Foundation.

WSI is staffed 100 percent by Sox Fan volunteers. Here is your chance to join us in dedicating this extraordinary Sox baseball season to those most important in your life -- along with hundreds of your fellow Sox Fans -- and see the results help the worthy cause of cancer research here in Chicago.

And yes, the book will be available for sale in time for the holidays. No Sox Fan's sock can truly be filled without this book containing your words of dedication inside.

God Bless our Chicago White Sox and Thank You for helping make this dedication an extra special one!

-- George Bova
on behalf of the the volunteer staff of Sox Fans at White Sox Interactive


Be sure to contact all of your Sox Fan friends and acquaintances and invite them to post their dedication too, while this thread is still open!

Have a thought about this
totally biased


You Can Put it on the Board -- Yes!


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